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In April of 2007, the U.S. Trust Survey of Affluent Americans was prepared for the United States Trust Company which is a wholly owned subsidiary of the Charles Schwab Corporation. Gregg and Lisa Whitney think it is important for their clients to follow the attitudes and trends of wealthy Americans on a wide variety of topics as most of their clients hold real estate as a part of their investment portfolio.

This article is Part 7 of an interesting nine part series on the super high net worth American. Gregg and Lisa Whitney are pleased to provide this information for you

Their partnership, also known as Whitney and Associates, has a proven, long-term track record of successful real estate sales in the La Jolla, California Real Estate Market. Gregg and Lisa Whitney believe Clients should be key finding from this survey as part of the exceptional service they provide to their clients.

Those surveyed in this study released recently constitute Americans with an investable net work greater than $5 million, not including primary residence. Included in this study is a special sub-sample of ultra high net worth Americans with total assets of $25 million or more. Gregg and Lisa Whitney want you to know that an income qualification was not used in the current version of the study and the overall qualification was based solely on investable assets leading to an overall wealthier sample. An independent marketing research firm was retained to conduct this survey and focuses itself on the top wealthiest Americans and their beliefs, concerns and attitudes.

One of the top priorities for high net worth individuals is teaching their children entrepreneurial values. While almost all, or 96%, agree it is important to teach children how to manage wealth; high net worth individuals are almost equally concerned with other values and skills that are closely linked with wealth. Specifically, almost 87% agree about encouraging entrepreneurial skills in their children. But just what kind of entrepreneurial skills is not specified.

High net worth individuals did agree on the importance of teaching children about philanthropy and giving, at 82%, and with similar numbers believe that wealth also brings with it social responsibilities, at 80%.

In the survey of attitudes toward children and personal wealth, the following were found to agree with each statement:

• Importance to teach children to manage wealth (95%);
• Encourage entrepreneurial values in children (87%);
• Impress on children importance of philanthropy (82%);
• Teach children wealth is a social responsibility (80%);
• Concerned about negative impact of wealth on children (53%);
• Owe it to children to leave a sizeable trust (43%).

Concerns with the social aspects of wealth are also reflected in that less than half of high net worth parents say they owe it to their children to leave a sizeable trust. This reflects parental values that the value of wealth goes beyond simply providing and advantages and affluent lifestyle.

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At Whitney and Associates, we understand the specialized needs of the wealthiest Buyers and are the right choice for the buying or selling of a home in La, Jolla, California.
Have any questions or like to learn more? Use our handy form on the side of the page to contact Gregg and Lisa Whitney. You will see that we only require your email address. Gregg and Lisa Whitney understand that your privacy is important to you and we respect that. We do not share your information with anyone without your permission.

Gregg and Lisa Whitney realize that you are probably in the information gathering stage of your process, and we want to provide assistance to you in any of your La Jolla, California Real Estate needs. If you would like to talk to Gregg or Lisa Whitney in person, feel free to call Whitney and Associates at our main line at 858-456-3282.
When you are ready to invest in the real estate market let us help you. After all, we are the experts in La Jolla, California Real Estate.

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